Portfolio & Work Samples

Himanshu Verma

Assistant Manager – Growth | Digital Marketing · SEO · Google Ads · Web Development

6+ years of building and running search, paid and content programmes for large D2C and hospitality brands — currently driving 10M+ monthly organic visitors across a portfolio that includes ITC Hotels, Ginger Hotels, Apollo Pharmacy, Orient Electric, BigHaat and EliteHubs.

Download Resume View Case Studies See Work Samples

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Years in Digital Marketing

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M+

Monthly Organic Visitors

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Google Business Profiles

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SEO Specialists Led

brandsBrands I've Worked On

A mix of enterprise hospitality, healthcare, D2C e-commerce and US-based service businesses — across organic search, paid media, local SEO, website builds and conversion optimisation.

ITC Hotels Ginger Hotels Apollo Pharmacy Orient Electric BigHaat EliteHubs Be So Well HEAL Tristate Waterproofing Conscious Medicine Jan Smith Myproroofing College Laundry VIDFIN Asset Yogi XroSolutions Cyber Radar System L4RG

case studiesCampaigns & Results

Selected work with the objective, what I actually executed, and the measured outcome. Detailed reports, dashboards and screenshots for any of these are available on request.

SEO · Local SEO · Hospitality

Ginger Hotels

Ethinos Digital Marketing · Mar 2024 – Present
  • Owned the organic search programme for a national hotel chain, aligning SEO output to revenue rather than rankings alone.
  • Managed 60+ Google Business Profiles — listing accuracy, categories, posts and local content for every property.
  • Built location and category page structures to capture city-level and near-me demand.
+48%Organic revenue YoY
60+GBPs managed
SEO · D2C E-commerce

BigHaat

Ethinos Digital Marketing · Mar 2024 – Present
  • Led organic growth for an agri-commerce marketplace, focusing on category and product-page discoverability.
  • Fixed technical and indexation issues limiting crawl coverage across a large product catalogue.
  • Worked the funnel end to end — traffic quality, landing page relevance and on-site conversion.
+152%Organic revenue YoY
9%Conversion rate
Technical SEO · Core Web Vitals

ITC Hotels

Ethinos Digital Marketing · Mar 2024 – Present
  • Ran a Core Web Vitals and mobile performance programme with the engineering team.
  • Translated page-experience gains into a commercial metric the business already tracked — Look-to-Book.
  • Managed 200+ Google Business Profiles across properties for accurate, optimised local presence.
+5%Look-to-Book ratio
200+GBPs managed
SEO Migration · Risk Management

Orient Electric

Ethinos Digital Marketing · Mar 2024 – Present
  • Led the SEO workstream for a full site migration — redirect mapping, crawl budget and indexation control.
  • Diagnosed and resolved crawling issues before and after cutover to limit ranking loss.
  • Monitored recovery through GSC and GA, prioritising fixes by traffic and revenue exposure.
82%Traffic retained post-migration
Site Architecture · Keyword Strategy

EliteHubs

Ethinos Digital Marketing · Mar 2024 – Present
  • Rebuilt website architecture and internal linking for a gaming PC and accessories retailer.
  • Drove indexation of previously unindexed inventory and category pages.
  • Won rankings on high-volume, high-intent terms such as "PC Build".
+95%Improvement in indexing
SEO · Healthcare / Pharma

Apollo Pharmacy

Ethinos Digital Marketing · Mar 2024 – Present
  • Part of the SEO portfolio driving 10M+ combined monthly organic visitors.
  • Content and technical optimisation in a YMYL category where accuracy and trust signals matter.
  • Delivery managed through a team of 10 SEO specialists.
10M+Monthly organic visitors (portfolio)
UX · CRO · SEO · Google Ads

Be So Well (USA)

iYnix Digital Solutions · Oct 2022 – Mar 2024
  • Redesigned the wellness e-commerce experience — navigation, shop-by-benefit structure and trust messaging.
  • Paired UX changes with organic and paid search to bring qualified traffic to the new journeys.
  • Before and after screenshots included in the samples section below.
+20%Customer engagement
Content Marketing · SEO

HEAL & Conscious Medicine (USA)

iYnix Digital Solutions · Oct 2022 – Mar 2024
  • Built and executed the content marketing strategy across blog and service pages.
  • Mapped topics to search intent and internal-linked them into the money pages.
  • Tracked performance through Google Search Console and Google Analytics.
+35%Organic traffic
Local SEO · Lead Generation

Tristate Waterproofing (USA)

iYnix Digital Solutions · Oct 2022 – Mar 2024
  • Ran the local SEO programme for a service business dependent on location-based demand.
  • Optimised profiles, service-area pages and citations to lift map-pack visibility.
  • Measured success on booked leads, not impressions.
+40%Location-based leads
SEM · Multi-client Programme

US Client Portfolio

iYnix Digital Solutions · Oct 2022 – Mar 2024
  • Developed and executed SEM strategies across organic and paid for Be So Well, HEAL, Tristate, Jan Smith, Myproroofing and Conscious Medicine.
  • Standardised measurement in GSC and GA so performance was comparable across accounts.
  • Led the strategy, development and SEM teams delivering the work.
+30%Organic sessions across clients
Product · Growth Strategy · SEO

VIDFIN

Asset Yogi · Sep 2021 – Apr 2023
  • Led SEO strategy and the digital framework for a subscription-based video finance education platform.
  • Turned the business idea into a blueprint: site structure, subscription tiers, content strategy and app wireframes.
  • Researched web and mobile frameworks for performance and scalability; worked with design and content to ship it.
3K+App installs
2K+Active users
Web Dev · UI/UX · SEO · Google Ads

College Laundry (USA)

iYnix Digital Solutions · Oct 2022 – Mar 2024
  • Built the website and lead-capture journey for a Charleston, SC laundry service.
  • Designed and shipped the "$10 off first order" pick-up & drop-off promotion — creative, offer popup, QR code and lead form.
  • Supported the offer with local SEO and Google Ads to drive first-order volume.
Creative + landing page + campaignSee sample below

work samplesWebsites & Creatives

Websites I've built, redesigned or managed, plus campaign creatives. Click any image to open the full-size screenshot. Filter by the type of work.

  • All
  • Website Development
  • UI/UX
  • SEO
  • Google Ads
BigHaat website - SEO project by Himanshu Verma
  • SEO (Search engine optimization)

BigHaat

D2C agri-commerce · Organic revenue +152% YoY
VIDFIN platform - SEO and product strategy by Himanshu Verma
  • SEO,
  • UI/UX,
  • Web Development

VIDFIN

Subscription finance platform · 3K+ installs, 2K+ active users
Be So Well website after redesign
  • Web Development,
  • UI/UX,
  • SEO,
  • Google Ads

Be So Well — After

Redesigned wellness store · Engagement +20%
Be So Well website before redesign
  • Web Development,
  • UI/UX,
  • SEO

Be So Well — Before

Original site prior to the UX & CRO rebuild
College Laundry website and promotional campaign creative
  • Web Development,
  • UI/UX,
  • SEO,
  • Google Ads

College Laundry

Website + offer creative, QR code & lead capture campaign
HEAL website - web development and content marketing
  • Web Development,
  • UI/UX

HEAL

Website & content programme · Organic traffic +35%
Tristate Waterproofing website - local SEO and Google Ads
  • Web Development,
  • UI/UX,
  • SEO,
  • Google Ads

Tristate Waterproofing

Local SEO & paid · Location-based leads +40%
iYnix Digital Solutions website
  • Web Development,
  • UI/UX

iYnix Digital Solutions

Agency website · Build & brand positioning
XroSolutions website design and development
  • Web Development,
  • UI/UX

XroSolutions

Corporate website · Design & development

Client dashboards, keyword and traffic reports, GBP performance exports and campaign creatives for the enterprise accounts (ITC Hotels, Ginger Hotels, Apollo Pharmacy, Orient Electric) are shared on request, subject to client confidentiality.

capabilityHow I Manage Growth

The areas I own day to day as a growth and digital marketing manager — from channel strategy through to execution, measurement and team delivery.

Organic Search & Technical SEO

Site architecture, crawl and indexation control, migrations, Core Web Vitals, schema markup and semantic SEO frameworks — for catalogues and enterprise sites at scale.

Paid Media — Google & Meta Ads

Campaign structure, audience targeting, landing page alignment and budget efficiency, measured on CPL, CTR and conversion rate rather than clicks.

Local SEO & Google Business Profiles

260+ Google Business Profiles managed across ITC Hotels (200+) and Ginger Hotels (60+) — listing accuracy, categories, local content and map-pack visibility.

Analytics & Reporting

GA4, Google Search Console, GTM and Looker Studio — building the measurement layer, then reporting performance against revenue and lead targets.

Web, CMS & Infrastructure

HTML, CSS, JS and CMS builds on WordPress, Shopify, Wix and Squarespace — plus cPanel, DNS, Cloudflare and AWS, so marketing isn't blocked on engineering.

Team & Stakeholder Management

Currently managing a team of 10 SEO specialists; previously led strategy, development and SEM teams. Comfortable owning client and leadership communication.

stackTools & Platforms

The stack I work in every day across research, execution, measurement and delivery.

SEO Tools

AhrefsSEMrushScreaming FrogMozTalkwalker

Analytics & Measurement

Google AnalyticsLooker StudioGoogle Search ConsoleGoogle Tag Manager

Paid Media

Google AdsMeta AdsGoogle Business Profile

CMS Platforms

WordPressShopifyWixSquarespaceThryv

Development

HTMLCSSJavaScriptJS Frameworks

Infrastructure

cPanelDNSCloudflareAWS

Specialisations

Schema MarkupSemantic SEO FrameworksCore Web VitalsSEO MigrationsConversion Rate OptimisationLocal SEO

experienceCareer Track

Six-plus years across agency and in-house teams, moving from execution into strategy and team leadership.

Assistant Manager – Growth

Ethinos Digital Marketing Pvt Ltd · Connaught Place, New Delhi · Mar 2024 – Present

SEO across ITC Hotels, Ginger Hotels, Apollo Pharmacy, Orient Electric, BigHaat and EliteHubs — 10M+ monthly organic visitors. Manage a team of 10 SEO specialists and 260+ Google Business Profiles.

Marketing Consultant

iYnix Digital Solutions · Noida · Oct 2022 – Mar 2024

SEM strategy for US-based clients including Be So Well, HEAL, Tristate Waterproofing, Myproroofing, Conscious Medicine and Jan Smith. Led the strategy, development and SEM teams; +30% organic sessions across the portfolio.

SEO Analyst

Asset Yogi · New Delhi · Sep 2021 – Apr 2023

Led SEO strategy and the digital framework for VIDFIN — site structure, subscription tiers, wireframes and content strategy. 3K+ installs and 2K+ active users.

Sr. Digital Marketing Executive

Lead For Revenue Generation · Noida · Jan 2021 – Sep 2021

Traffic and lead-generation campaigns, on-page optimisation, competitor analysis and link building across L4RG, Cyber Radar System, Cyber Radar University and Rookings.

SEO Team Lead

SEO India Experts Pvt Ltd · New Delhi · Dec 2018 – Dec 2020

Built SEO and content strategies, ran keyword research and on-site optimisation, led the delivery team and owned weekly performance reporting.

Education & Certifications

  • B.B.A — IEC University
  • Advanced Digital Marketing — Delhi Institute of Digital Marketing
  • Frontend Website Development — Shaw Academy
  • Cryptocurrency Course — Shaw Academy
  • AISSCE (Class XII) & AISSE (Class X) — CBSE Board

contactLet's Talk

Happy to walk through any of these campaigns in detail, share supporting reports, or answer questions about the role.

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