Email Marketing – Skills, Free Tools, and Career

Himanshu Verma
Email Marketing

Email marketing is a way to promote a company’s products and services while building customer loyalty. It can also be a simple way to share your brand’s value or keep your audience interested between purchases. Tools like Mailchimp can help you create and improve your email campaigns to get the best results.

With an email marketing degree, you can work in many areas, such as marketing agencies, government offices, private companies, IT businesses, digital marketing schools, advertising firms, and more

Skills to be an email marketer

Strategic thinker

An email marketer understands all of the fundamental aspects and how they contribute to the company’s overall success. We’ve all heard about the return on investment (ROI) that email marketing can deliver and how much $1 can bring back. In reality, email marketing should have its strategy. Not just a bulk email sent once a month, but a plan that produces results.
Many businesses believe that “email marketing works, so let’s do it.” And they do so without planning ahead of time. As a result, they run a lot of ad hoc marketing with no meaningful outcomes.

Technical Expertise

An email marketer must be able to deal with different email marketing software. Because mechanization is such an important aspect of email marketing, the employee should be able to set up various sorts of processes and strategies (drip, trigger-based, and so on) to streamline the job. They are knowing software like Adobe Creative Cloud or Canva, as well as HTML/CSS.

Enhancing the potential to execute

Internet protocol, sending domain, spamming issues, churn rate, email content, and receiver behavior are the factors that affect email deliverability. The email marketing manager must guarantee that their domain is not blacklisted and that emails are not filtered as spam. As a result, the marketer should concentrate on lowering spam complaints and hard bounces. Keep the emails and HTML formatting clean, include an unsubscribe option, and run a spam check before hitting the send button to limit the odds of spam complaints.

Mindset of Analysis

Campaign analytics and email activity ROI are taken care of by email marketers. They’ll be able to reproduce the changes in audience behavior and campaign performance if they know what caused them. To calculate the ROI, you must have the appropriate attribution criteria. If necessary, the email marketer can assist the marketing team in developing a specific attribution model to ensure the most accurate tracking of ROI.

Free Email Marketing Tools

  • SendPulse
  • MailerLite
  • Mailjet
  • Moosend
  • EmailOctopus
  • Benchmark Email
  • Omnisend
  • Sender

Online Email Marketing Courses

  • Udemy
  • Skillup
  • Coursera
  • Sendinblue
  • Crazyegg
  • Mygreatlearning

Career Prospects After Email Marketing Course

  • Students that take email marketing courses learn how to become successful marketers in their areas.
  • These courses prepare students for online marketing, mobile marketing, and digital development.
  • Students can work as email marketing managers, email marketing experts, teachers or lecturers, email marketing executives, or email marketing interns after opting for an email marketing course.
  • There are a lot of high-paying email marketing positions available.
  • Email marketing courses have a bright future because email marketing is necessary for the growth of all businesses, whether small or large.

Potential Careers

Work as a consultant

A consultant could create a profession by giving workshops and offering training courses and working directly with brands. Many consultants will set their sights on expanding their business with more hiring or establishing a full-fledged agency once they have established themselves.

Manager of Customer Relations

The skill to work with data is a core strength in both professions a CRM Manager is a logical development for an email marketer’s Manager is a broad term that refers to a person who is in charge of a company’s CRM system. However, the roles and responsibilities may differ significantly.
One CRM Manager may be solely responsible for the CRM’s operational effectiveness, while another may be in charge of focused marketing efforts and client communications. You may have to do both!
By integrating marketing automation and performing day-to-day email campaigns, you’re likely to be well-versed in client communications as an email marketer.

Salary

In India, the average income for an Email Marketing Specialist is 3L-5L per annum.